Becksöndergaard Asflora Scrunchie

The Becksöndergaard Asflora Scrunchie is doing a lot, in the best way. Covered in an all-over floral print with looping lines and saturated colour, it brings instant personality to whatever state your hair happens to be in — neat, messy, or somewhere in between.

The cotton fabric keeps it grounded, with a soft, matte feel that stops the print feeling too precious. The pattern is busy but balanced, mixing warm pinks with deeper tones and flashes of green that make it feel lively rather than sugary. It’s the kind of print that does the talking for you, even when the rest of your outfit is doing very little.

Generously gathered, it has enough volume to feel intentional in the hair, whether it’s wrapped around a ponytail, twisted into a loose bun, or worn on the wrist when it’s not pulling its weight. The elastic has a good amount of give — secure without pulling, relaxed without losing its shape.

This is the scrunchie you reach for when plain won’t cut it and overthinking feels unnecessary. Easy, expressive, and unapologetically visible, it turns a quick tie-up into something that actually looks like a choice.