Mads Nørgaard Surf The Web Laundrette Athens Bag

Think IKEA bag, but make it fashion. The Mads Nørgaard Laundrette Athens Bag in Surf the Web takes the humble reusable shopper and gives it a bold, graphic glow-up. Crafted from 100 % recycled polyester, it’s lightweight, oversized, and folds down flat—but when you need it, this thing hauls.

Colour-blocked in punchy cobalt blue and crisp white, the crinkled ripstop texture adds just-right structure, while a translucent pink “NØRGAARD” logo peeks through the base for an under-the-radar flex. Long webbing shoulder straps keep it comfy (even over coats), and the cavernous interior swallows groceries, beach towels, gym kit, or the random life admin you swear you weren’t buying today.

Toss it in the boot, hang it by the door, or stuff it under the buggy—it’s the effortlessly cool backup bag you’ll end up using daily. Graphic, durable, and unapologetically practical: everyday errands just levelled up.