UP-UP Chocolate - Original Dark Chocolate Bar

Rich, smooth, and just the right amount of dark — this is the goldilocks of chocolate bars. Not too bitter, not too sweet, just perfectly balanced 50% single estate dark chocolate made with fine flavour cacao grown in Colombia’s Necoclí region.

Behind the bar is El Rosario, a former cattle ranch turned thriving cocoa farm that now supports over 250 jobs — a transformation that’s brought lasting change to a region once impacted by violence and conflict. It’s also the first cocoa farm in the world to be certified by SlaveFreeTrade.org. That’s not just cool — it’s the future of chocolate.

The flavour? Deep cacao notes with a gentle edge. It’s elegant, everyday dark chocolate made with intention — and without compromise.

– 50% fine flavour cacao
– Single estate: El Rosario, Colombia
– 100% traceable & ethically sourced
– Certified by SlaveFreeTrade.org
– Grown and crafted at origin

This is your go-to dark bar — straight-up, beautifully made, and as ethical as it is delicious.