Brigitte Tanaka Blue Florist Organza Bag

This embroidered organza bag by Brigitte Tanaka takes the humble carrier bag and gives it a bit of character. Inspired by vintage florist packaging, it’s designed to be reused daily, not saved for best or treated like a novelty.

Made from sheer organza with delicate floral embroidery and bold lettering, it looks light and refined but is built to be surprisingly practical. It comfortably carries flowers, groceries or everyday bits, then folds down neatly when not in use. Easy to grab, easy to stash, easy to keep in rotation.

The design feels nostalgic without tipping into twee, with a graphic that looks more like something collected than something mass-produced. It works just as well slung over an arm on a quick errand as it does hanging on a hook at home, where it’s nice enough to leave out.

This is a reusable bag that doesn’t announce itself as one. It simply replaces plastic by being better designed, more enjoyable to use and far less forgettable. Thoughtful, practical and quietly distinctive, it’s an everyday object made with a bit more intention — and none of the guilt-tripping.