Russet Serif Type Welcome Baby Greeting Card

"Welcome" broken across three lines in a generous serif, the letters filling the card with the kind of unhurried confidence that comes from knowing the typography is doing all the work. "baby" sits small at the bottom, almost as an afterthought, which is what makes it.

The russet ground is a rich, earthy red-brown — warm without being sugary, which makes a pleasant change from the mint and blush that tends to dominate new baby stationery. It works equally well for a boy, a girl, or anyone not interested in colour-coded announcements, and sits beautifully against the recycled kraft envelope it comes with.

Printed in the UK using vegetable inks on thoughtfully sourced paper stock, by independent stationery brand Kinshipped. The kind of card that gets kept rather than recycled — propped on a shelf, tucked into the baby box, photographed next to the flowers. Simple enough to suit anyone, considered enough to feel like it was chosen with care.