Hey Jelly Die Cut Greeting Card

A birthday card disguised as a wobbling retro jelly – and not the polite, Sunday-lunch kind. This one suspends prawns, sardines, olives, fried eggs, croissants, playing cards and dice inside a blush-toned mould, like a perfectly set centrepiece from a slightly surreal dinner party. It’s graphic, a little offbeat, and full of tiny details that reveal themselves properly once you look twice.

The die-cut edge follows the jelly silhouette exactly, giving it a sculptural quality that feels considered rather than novelty. It stands confidently on a shelf, mantel or desk, more like a small print than something destined for the recycling pile. “Happy birthday” is handwritten across the base in soft pink, simple and unfussy against the bold illustration.

Printed on quality card with a clean reverse for your message and paired with a coordinating envelope, it’s suited to the friend who prefers sardines to cupcakes and design-led humour to balloons. Unexpected, witty and visually sharp, it does the celebrating without resorting to clichés.