Miffy Lavender Eco Tiny Teddy

Miffy has been quietly charming the world since 1955, and this teddy version in pale lavender might be the most tactile she's ever looked. The bouclé-style fabric is thick and cloud-soft — the kind of texture that's hard to put down once you've picked it up — and gives her a slightly rounder, squashier shape than the corduroy versions. Less structured, more immediately cuddly.

Dick Bruna's face remains exactly as he intended it: two simple eyes, a small cross for a mouth, calm and undemanding. It's a face that children find immediately familiar and adults tend to feel fond of without quite knowing why. There's a quietness to her that's been consistent for seventy years and shows no sign of changing.

The lavender is pale and powdery — gentle enough for a newborn, considered enough to sit on a shelf without looking out of place. At 23cm she's a good size for small hands and Moses baskets, and a natural choice when you want a new baby gift that doesn't need explaining. Plush and filling are made from recycled polyester, giving the eco credentials some substance.