UP-UP Chocolate - Original Milk Chocolate Bar

This is milk chocolate, but not as you know it. The UP-UP Original Milk Chocolate bar is a creamy, dreamy classic made from 35% fine flavour cacao — sourced from a single farm with a story that matters.

El Rosario, nestled in Colombia’s Necoclí region, used to be a cattle ranch with just a handful of workers. Now it’s a thriving cocoa estate creating over 250 jobs and transforming lives. It also happens to be the first cocoa farm in the world to be certified by SlaveFreeTrade.org — setting a new ethical benchmark for chocolate made at origin.

The bar itself? Smooth, mellow, and perfectly balanced. Not too sweet, not too bitter — just proper milk chocolate made the way it should be.

– 35% cacao from a single estate in Colombia
– Smooth, classic milk chocolate flavour
– 100% traceable, ethically sourced
– Grown and crafted at origin on El Rosario farm
– Certified by SlaveFreeTrade.org

Simple. Delicious. Powerful. A chocolate bar that does good and tastes like home.