Miffy Cobalt Blue Eco Corduroy

The Blue Corduroy Miffy is pure serotonin disguised as a soft toy. The colour alone does half the work — bright but not loud, cheerful without creeping into primary-school poster territory. It’s the kind of blue that instantly makes a room feel a bit more joyful, whether she’s sitting on a nursery dresser or quietly supervising your adult life from the sofa.

The corduroy texture is properly satisfying: chunky, ribbed, and absolutely irresistible to squeeze. Kids love her because she’s soft; grown-ups love her because she looks like a design object they can justify buying “for the children.” Her expression stays iconically deadpan, no matter how many times she’s dropped, dragged, or included in a very dramatic bedtime routine.

Made from mostly recycled PET plastic and stitched by hand, she’s tougher than she looks — which is ideal, because blue Miffy tends to get adopted by everyone in the house. She brings colour, calm, and a bit of personality without ever feeling like clutter.

She’s simply… joyful. And she knows it.